Every business needs a website. And every website needs an About Us page. Actually . . . take two steps back. Let’s revise that. Every website needs a unique and exciting About Us page that compels visitors to buy your product or service. Stick with us, and we’ll look at what an About Us page is and why you need one. More importantly, we’ll discuss how to create compelling About Us pages that build trust, increase conversions, and boost retention rates. After that? We’ll dip into 17 examples of unique and exciting About Us pages and delve into what it is about them that makes them worth a special mention. We’ll Support Your DreamWhatever your online goals, we’ll be right there with you, making sure your site is fast, secure, and always up. Plans start at $2.59/mo. ![]() What Is an ‘About Us’ Page?In short, it’s a page that serves to inspire people — either to work with you or to buy your product. It can contain (but isn’t limited to containing) your brand story, your achievements, and your best testimonials. Related: Customer Testimonials and the Power of Social ProofWhat Is an ‘About’ Page Not?An About page is not a page for pushing a hard sell or a page for boasting about your business. It should offer an up-front and honest portrayal of your company, its story, and your brand values. So when creating an About Us page, you should make sure to:
Why? It’s simple: People work with people, and people buy from people. Tips For Making Great ‘About Us’ PagesYou should now have a decent idea of what an About Us page should and shouldn’t contain. We’re going to follow this with a few tips to help you stand out and create an About Us page that works for you and your business.
Oh, and never use stock photography. Ever.
Related: 7 Tips for Writing Winning Calls to Action for Your WebsiteHow To Make An ‘About Us’ Page That Converts1. Keep your copy simple.Don’t litter the page with industry jargon and confusing copy. The words should leap off the page and inspire your visitors to take action. A block of text that visitors have to read six times to grasp is not going to cut the mustard. 2. Make sure your contact details are on the page.This might seem obvious. However, we dug through countless About Us pages while researching this article, and you’d be surprised at how many we came across that didn’t contain contact details or even a contact form. If a visitor’s got as far as looking at your About Us page, there’s a good chance they’re thinking of working with you or using your service. Don’t miss that opportunity to convert them by making them search for a separate contact page. 3. Put yourself in the readers’ shoes.What do you think they are looking for? What do they need to know? Many About Us pages don’t seem to have considered these things. At all. Does your page highlight your skills? Your knowledge? Your experience? Does it explain to readers the benefits of using your service or products? Does it reference your USPs? 4. Don’t be afraid to use visuals.Consumers today are used to things being delivered fast. Whether it’s a product they’ve ordered or, in this case, information. Are you able to sell your service or business in visuals and words? The human brain processes images much faster than words, so if you can, use both. 5. Include customer testimonials.Trust in your brand is essential. Testimonials from genuine customers are a massive selling point and can help convert prospective clients into actual, revenue-generating customers. Fancy going one step further? Alongside customer testimonials, include quotes or endorsements from influencers or industry experts (if you can get them, of course). 6. Tell a story.Tell your company’s history, but in a way that compels visitors to keep reading. Who doesn’t love a good story? Stories get visitors more invested in your brand. And that, naturally, leads to more conversions. Bonus points if you can craft a more personal story. 7. Make sure the page loads fast.This, of course, goes for every page on your site, but it’s crucial that key conversion pages load as fast as possible. Make sure to talk to your web developer and emphasize the importance of page load speed. You can find out exactly how long a particular page of your site takes to load and what can be done to make it load faster with Google’s PageSpeed Insights. Related: 12 Reasons Why Your Website Is Slow and How to Fix Them8. Don’t forget the fold.Ideally, all important information should be positioned above the fold. You should also guide users to scroll down and read more. 9. And mobile usability.While it varies from industry to industry, more than half of internet browsing now takes place on mobile devices. So make sure your About Us page, and your site as a whole, is built for mobile first. You can check if a page is mobile-friendly using Google’s Mobile-Friendly test. 17 ‘About Us’ Pages That Get It Right — And WhyAre you in need of some inspiration to help you build your ideal About Us page? Look no further. We’ve scoured the Internet to find some of the best About Us pages out there. No matter your niche or what kind of business you run, you’ll be able to find some inspiration in these 17 examples. Let’s take a look at each one and discover what makes these pages so unique and exciting (and worthy of inclusion on this list). 1. HERoines Inc.![]() What makes this a good About Us page?
2. Iconiq Creative![]() What makes this a good About Us page?
3. RubyLove![]() What makes this a good About Us page?
4. Band![]() What makes this a good About Us page?
5. Anton & Irene![]() What makes this a good About Us page?
6. LessFilms![]() What makes this a good About Us page?
7. MailchimpWhat makes this a good About Us page?
8. 500px![]() What makes this a good About Us page?
9. GIPHY![]() What makes this a good About Us page?
10. Twitter![]() What makes this a good About Us page?
11. Moz![]() What makes this a good About Us page?
Related: How to Write a Blog Post — A Step-By-Step Guide12. Cupcakes and Cashmere![]() What makes this a good About Us page?
13. Eight Hour Day![]() What makes this a good About Us page?
14. National Geographic![]() What makes this a good About Us page?
15. Cultivated Wit![]() What makes this a good About Us page?
16. Lonely Planet![]() What makes this a good About Us page?
17. GummiSig![]() What makes this a good About Us page?
Ready to Create a Stellar About Us Page?Whether you need help writing a mission statement, creating a marketing strategy, or boosting your conversion rate, we can help! Subscribe to our monthly digest so you never miss an article. ![]() So, What’s Your Value Proposition?As you might have noticed, there’s no one set way to design an effective About Us page. Pages can be casual or corporate. Silly or serious. Image-led or copy-led. Or both. Throughout all these pages, the running theme is that they engage, educate, and entice readers to become customers. They’re also an accurate reflection of the brands, and leave users feeling that little bit closer to the company — as well as the people behind it. Create an About Us page that ticks these boxes, and you may well find you’re converting more customers (and better quality customers) with minimal extra effort. Good luck, and more importantly, have fun! The post 17 Great About Us Pages to Inspire You appeared first on Website Guides, Tips & Knowledge. from https://www.dreamhost.com/blog/how-to-create-about-us-page/
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